Telephone surveys (CATI)
Computer Assisted Telephone Interviewing (CATI or Telephone Surveys) are an efficient way of collecting information while conducting quantitative market research. They take place on the telephone and respondents are asked questions from a pre-designed questionnaire.
The main advantages of telephone surveys are efficiency, relatively low costs, the availability of a large variety of tools for quality control as well as the possibility to interview any hard-to-reach categories of respondents. All conversations are recorded and the audio recordings can be listened to at a later date.
During telephone surveys, calls can be made to randomly generated numbers and also to specially selected respondents that have been previously provided by the customer.
In telephone interviews, 4Service uses special solutions for companies serving the mass market.
CATI is a method used to collect quantitative information by conducting telephone interviews using a clearly structured questionnaire. 4Service uses two communication platforms to implement CATI: Infinity and Oktell.
Who can benefit from telephone surveys?
Chain stores and companies working to improve the quality of their customer service while keeping a finger on the pulse of consumer trends often benefit from telephone surveys, as do companies interested in carrying out of various types of search studies.
What tasks can be solved by telephone surveys
Why companies choose telephone surveys by 4Service
believe that SMS alerts are much more informative than a call from a company.
of customers consider messengers to be a modern tool for communication with a company
the profits of brands that have implemented personalization
of the respondents are more likely to choose the brand that offers a personalized approach
of millennials are bought from those they know.
of customers expect to be supported on social networks
Web Social Media
of the respondents prefer to buy using a smartphone, because it saves time
of staff make the management or their HR manager aware of their mental health and any issues they may be experiencing with it.