This research collects data on a company’s target audience and the data is expressed in absolute or relative values. The research aims to reflect the actual market situation and is only truly effective when a large number of respondents have participated in the research. It is also necessary that the respondents make up a company’s target audience in terms of their social and demographic characteristics.
In the framework of cooperation with us, 4Service helps companies identify their target audience and explore the different options of sample collecting.
BRAND HEALTH is the term used for the research of brand positioning on the market. 4Service’s tools for brand health offers one-off market consultations using Brand Point Analysis (the analysis of the brand’s position on the market) with the possibility of repeated measurements and a regular study of the market situation as part of its service Brand Health Tracking. These are the things that businesses need to remain healthy. Brand Health Tracking (BHT) This is a type of market research...
Customer satisfaction index (CSI, Loyalty Index) Customer satisfaction regarding a product/service provided by a company is an abstract concept that includes factors such as product quality, the quality of the service provided, the atmosphere of the place where the product/service was purchased and the price of the product/service along with several other related factors. Customer satisfaction measures the extent to which a customer’s expectations have been satisfied regarding the...
Price Sensitivity Meter (PSM) or the Van Westendorp Method PSM is a research method that allows you to determine the most acceptable consumer price range based on the perceived value of the product. It is used in the development of a new product and while studying the perception of price for an existing product. The PSM pricing methodology is as follows: The respondent is presented with a description of the concept (be it a product or service) and is then asked 4 questions about it: What price...
believe that SMS alerts are much more informative than a call from a company.
of customers consider messengers to be a modern tool for communication with a company
the profits of brands that have implemented personalization
of the respondents are more likely to choose the brand that offers a personalized approach
of millennials are bought from those they know.
of customers expect to be supported on social networks
Web Social Media
of the respondents prefer to buy using a smartphone, because it saves time
of staff make the management or their HR manager aware of their mental health and any issues they may be experiencing with it.