Retail Audit Retail Audit

A retail audit is the control of outlets to ensure that they comply with the operating standards of the sector. These standards can include those set for the design of trading places, the placement of POS-materials, employee dress code, their merchandising and the interior/exterior/outlet layout.

Before launching a POS-audit, a pre-project analysis is carried out. This is the study of the standards of the customer’s company and the characteristics of their business and industry. After receiving written permission to conduct an inspection, 4Service staff are briefed, tested and certified. A personal, company page is created on 4Service’s online platforms  for each client.

After the completion of the project, the 4Service team provides an analytical report on the status of each outlet including the following artifacts as evidence: audio, video and photo reports, signed checklists, a questionnaire with subjective and objective blocks as well as other materials. After the audit, the directors of the locations visited are given a period of time to correct any violations to standards, which were observed during the audit and act on any recommendations, made by 4Service.


The control of quality and the freshness of products. The retail audit ensures that products are stored correctly, under the right temperature and remain in a marketable state.

With the retail audit, the placement of products according to the planogram, rotation and relevance of POS materials as well as the recommended costs  are checked and competitors’ retail activities (promotional products, prices for them) are analyzed.

During a retail audit, the availability, appearance and technical condition of the trading equipment, tools and inventory are also tested.  

A stock take is also conducted, checking the availability of goods available on the floor and also in the warehouse.

Employees are also monitored during the audit and their observance to the corporate dress code, the cleanliness of their working area(s) and adherence to working hours evaluated.

When conducting a retail audit, it is also necessary to evaluate the effectiveness of trade marketing research, advertising campaign budgets and sales promotions while looking at the overall pricing policy and the popularization of the brand.


  • vendors, manufacturers and suppliers
  • owners of outlets
  • franchisers, partners, dealers


  1. We have 19 years of project experience
  2. Our activities cover the entire country, including smaller towns and villages.
  3. We used the number one specialized software in the world – Shopmetrics
  4. We use modern monitoring and evaluation technologies such as automatic SKU recognition modules and innovative operational data verification processes.
  5. We are efficient and speedy: we launch the project and begin submitting data from day one.
  6. We offer a data reliability guarantee: all of our statements/observations are backed up with photo-confirmation and geolocation references.
  7. We provide online statistics to the company’s personal account throughout all stages of the project. These statistics are also available via mobile applications.
  8. We operate from one single operational center and ensure that our processes remain consistent across all regions.
  9. We offer practical solutions and cases (link)


  • Price monitoring
  • Merchandising
  • Distribution Check
  • Sensus
  • Promoter’s audits


Distribution Check

A distribution check is the assessment of the actual and potential saturation of the market with a specific product. It forms one of the parameters of the retail audit A Distribution Check will tell you where your product is being sold and where it could also be sold. Manufacturing company → Distributor → Dealer → Retailer → Customer WHAT TASKS CAN be SOLVED for businesses with a distribution check: The estimation of the level of market saturation with a particular product The...


Merchandising is the optimization of the trading system and is related to the preparation of goods as well as their advertising and the promotion of trading activities. Merchandising allows you to distinguish your brand products from the large number of goods in the same category.      Tasks of a merchandiser: The display of goods in accordance with the planogram The reconciliation of stock with that in the warehouse The validation of prices The monitoring of the implementation...

POS Audit

POS audit (Point-of-Sale audit) A POS audit is the control of outlets to ensure their compliance with comply with operating standards and norms as well as the, design of trading places, the placement of POS-materials, dress code, merchandising, interior, exterior, remains and layout regulations. Before launching at the POS-audit, a pre-project analysis is carried out. This is the: the study of the standards of the customer’s company standards and, the characteristics of its business and...

Price Monitoring

Price monitoring (retail monitoring) is the analysis of the competitors’ prices with the aim of optimizing one´s own pricing policy. Price Monitoring is carried out by a team of qualified staff auditors in a short amount of time, which allowing you to quickly respond to the changes in the competitors’ prices. Price Monitoring in retail outlets is carried out in accordance to the scenario of the closed checks (hidden checks). It is carried out in 3 stages: 1. Pre-project analysis: A...


A census is the collection of information on outlets operating in a particular area, previously outlined for the study. It starts by examining legal data obtained with equipment used in the field of work as well by key technologies and ends with an analysis of the breadth of the given product range and of the turnover for key product groups. The aim of a census is to form and optimize a company’s sales policy. The market entry of a new product is preceded by a series of searches with the...


believe that SMS alerts are much more informative than a call from a company.



of customers consider messengers to be a modern tool for communication with a company


+ 15%

the profits of brands that have implemented personalization



of the respondents are more likely to choose the brand that offers a personalized approach

Brand Health


of millennials are bought from those they know.



of customers expect to be supported on social networks

Web Social Media


of the respondents prefer to buy using a smartphone, because it saves time

Mystery Shopping


of staff make the management or their HR manager aware of their mental health and any issues they may be experiencing with it.

Market Research


Blog Trends in personnel...
Global trends in customer service during 2021/22 Elena Tsysar, partner at 4Service Group, consultant and CX researcher Trend Personnel 1. Hybrid working systems The...
  • 24 Jun 2021
  • 452
Blog Trends in customer...
Global trends in customer service during 2021/22 Elena Tsysar, partner at 4Service Group, consultant and CX researcher The good service formula Has the customer...
  • 18 Jun 2021
  • 1394
Researches and Insights Survey 4Service Group: 4 out of 10 Romanians fear the number of cases will increase exponentially, and they...
Over 50% of the respondents believe that the current crisis will last for more than 2-3 months6 out of 10 Romanians are very concerned about the evolution of the epidemic,...
  • 10 Apr 2020
  • 933
[cf7-form cf7key="exit-form"]