POS Audit POS Audit

POS audit (Point-of-Sale audit)

A POS audit is the control of outlets to ensure their compliance with comply with operating standards and norms as well as the, design of trading places, the placement of POS-materials, dress code, merchandising, interior, exterior, remains and layout regulations.

Before launching at the POS-audit, a pre-project analysis is carried out. This is the: the study of the standards of the customer’s company standards and, the characteristics of its business and industry. After receiving a written permission to conduct an inspection, the staff that will carry out the inspection are instructed, tested and certified. For each client, a personal page account of the company is being then created on the online platforms.

After completion of the project, the 4Service Group provides an analytical report on the status of each outlet including the with the following as evidence artifacts: audio and video files, video and photo reports, signed checklists, a questionnaire with subjective and objective blocks and other materials. After the audit, the directors of the visited outlets are given a period to act on recommendations by the 4Service Group and correct any violations

WHAT TASKS ARE SOLVED for businesses?

The control of quality and freshness of products, the observance of storage terms, temperature mode, marketable state.

The audit of placement according to the planogram, the rotation and relevance of POS materials, recommended costs (link to price monitoring) and the audit of retail activities of the competitors (promotional products, prices for them).

The checking of availability, appearance and technical condition of the trading equipment, tools and inventory.  

The accounting for the availability of goods and reconciliation of balances in the trading floor and in the warehouse.

The monitoring of employees: their observance of corporate dress codes, the cleanliness of the working areas and employee adherence to working hours.

It is necessary to evaluate the effectiveness of trade marketing research, budgets for advertising campaigns, sales promotion, while planning the overall price policy and popularization of the customer’s brand


  • vendors, manufacturers and suppliers;
  • owners of outlets;
  • franchisers, partners, dealers.


    1. We have 19 years of project experience
    2. We cover the entire territory of the country, including smaller towns and villages.
    3. We use the number one specialized software in the world – Shopmetrics
    4. We utilize modern monitoring and evaluation technologies: automatic SKU recognition module, innovative operational data verification process.
    5. We offer efficiency and speed: we launch the project and submit data on the very first day
    6. We provide a data reliability guarantee: 100% photo-confirmation with reference to geolocation.
    7. We have online statistics: you can track the project across all of its stages in your personal account and we offer mobile applications for customers.
    8. We have a single operational center and uniform closing of the field for all regions.
    9. We give practical solutions and cases


believe that SMS alerts are much more informative than a call from a company.



of customers consider messengers to be a modern tool for communication with a company


+ 15%

the profits of brands that have implemented personalization



of the respondents are more likely to choose the brand that offers a personalized approach

Brand Health


of millennials are bought from those they know.



of customers expect to be supported on social networks

Web Social Media


of the respondents prefer to buy using a smartphone, because it saves time

Mystery Shopping


of staff make the management or their HR manager aware of their mental health and any issues they may be experiencing with it.

Market Research


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