A census is the collection of information on outlets operating in a particular area, previously outlined for the study. It starts by examining legal data obtained with equipment used in the field of work as well by key technologies and ends with an analysis of the breadth of the given product range and of the turnover for key product groups. The aim of a census is to form and optimize a company’s sales policy.
The market entry of a new product is preceded by a series of searches with the aim of determining the competitive position of the brand, the form of distribution channels and any plans to promote the product. One of these searches is the census.
WHAT TASKS CAN A CENSUS SOLVE?
The census is a comprehensive study that is performed in the field by a team of auditors. Key criteria of the questionnaire include: region, address, location classifier, product representation among others. By conducting a census, the client receives a comprehensive overview of all outlets where they product could be presented.
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The system will not allow the contractor to perform the task if they are not at a given point.
believe that SMS alerts are much more informative than a call from a company.
of customers consider messengers to be a modern tool for communication with a company
the profits of brands that have implemented personalization
of the respondents are more likely to choose the brand that offers a personalized approach
of millennials are bought from those they know.
of customers expect to be supported on social networks
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of the respondents prefer to buy using a smartphone, because it saves time
of staff make the management or their HR manager aware of their mental health and any issues they may be experiencing with it.