Company4SERVICE ™ HOLDING- affiliated representative of a leading innovation agency Design Thinkers Academy, which provides design services in 25 countries around the world.
The «Double Diamond» model is used to define business problems and find optimal solutions. It is based on a study by the British Design Council. The technique divides the service design process into four stages and visualizes it in the form of "Two Diamonds":
This approach uses two types of thinking: divergent and convergent. With divergent thinking, we can look at the problem broadly, abstract and see it from the other side. Convergent thinking returns focus and identifies one or two priority tasks or solutions.
The phases of the diamond-shaped design thinking process either converge at one point or diverge. On the diverging phases, design thinkers do not limit themselves in the creative, and on the converging ones - concentrate and narrow their ideas.
Bridging the "reality gap" between organizations and people, both employees and customers, becomes a priority for any innovative company.
To be competitive, organizations need to consciously build their relationships with society and each individual. Design thinking provides effective tools for this.
Service design begins with a full understanding of people and their needs, and is based on three principles:
Make the customer a priority in everything! Matching the user's request ensures the efficiency and profitability of the business.
Design services and products together with people who will bring ideas to life. Only in this way will your innovations be technically feasible and economically feasible.
Create such a mutual and mutual understanding, which will touch the skin of a person on an emotional level.
Applying all three principles in your work, you will create services that will be in demand from customers. Service design will teach you to build marketing processes so that at every stage of interaction with the company the customer will be satisfied.
Design thinking is the main tool of service design. The main feature of design thinking is not critical analysis, but the creative process. It is unexpected and non-standard ideas that lead to better solutions.
DesignThinkersAcademy offers learning by way of example: an interactive way to solve complex problems in collaboration.
Individual and team work with the involvement of all stakeholders. It is extremely important to get a full understanding of the motives and needs of end users.
Joint creation requires stakeholders to be committed to the results of cooperation. As co-authors of the project, the company's employees are more interested in its implementation.
4SERVICE ™ - support for your human-centered service
Internationally recognized professional qualification at the end of the course.
Learning by doing as a creative approach to problem solving
design thinking experts in network
- Improving methodologies in accordance with changes in the market and customer needs
- Interaction with facilitators from around the world
- Annual creation of new products and concepts
We have become part of a community with a common mission, common goals and have the opportunity to work with a creative, energetic and innovative international team. Each member of the team has a history, bringing them together, giving our clients access to international experience and tools to inspire, challenge and strengthen their ability to solve problems creatively, helping organizations create a human-centered environment and thinking.
Skilled Design Thinking Masters
Kyiv, 01042, Chigorina street, 18
Almaty, Satpayeva street, 29D, BC "City" office 106
Nieuwe Leliestraat 13 1015 SH Amsterdam The Netherlands